Lectures Cultural markets and modern cultural practices and Intellectual property / Elena Zelentsova, Elena Melvil


The lectures «Cultural markets and modern cultural practices» and «Intellectual property» is part of the Educational and debating program for Karelian creative youth being initiated and organized by the Creative Industries and Cultural Tourism Development Fund with the support from the Open Society Institute.


Elena Zelentsova – candidate of culturology/cultural studies, director of the Creative Industries Agency, head of the specialty «Creative Industries» at the faculty of socio-cultural projects management of the Moscow School of Social and Economic Sciences, deputy head of the department of territorial development of the Academy of National Economy under the Government of the Russian Federation (Moscow)

Elena Melvil – financial director of the Creative Industries Agency, teacher of the Moscow School of Social and Economic Sciences (Moscow)

E. ZelentsovaMarch 20 March, 14.00 – 18.00
Lecture «Cultural markets and modern cultural practices»

«You can’t sell inspiration but you can sell a manuscript». This well-known saying that belongs to poet Alexander Pushkin is often all that we know about the cultural markets. At the same time pure inspiration and the desire to get money for your work is not enough in order to achieve creative and financial success in today’s world. What are the cultural markets? What is their structure and the development logic? What should an artist and a beginning entrepreneur understand in the fields of art and culture to start his/her own business? What is the specific character of local cultural markets? What challenges do the beginning entrepreneurs face? What opportunities do the creative entrepreneurs have in Russia? These issues will be covered during the lecture and the follow-up discussion led by Ms Elena Zelentsova, director of the Creative Industries Agency.

Elena Melvil March 21, 12.00 – 16.00
Lecture «Intellectual property»

Today, economic success and associated social and cultural benefits build on creation and management of innovations, information and ideas. How do ideas, technologies and creative work become assets and provide the basis for wellbeing? “Copyright is fundamental for the revenue of ideas and is the currency of the creative economy” – states John Howkins, author of the best-seller «The Creative Economy: How People Make Money from Ideas». What is the nature of copyright? What is the object of copyright? How and when does copyright begin? What rights do the authors have? When is the free use of the creative work results allowed? What is the liability for the breach of copyright? What are the features of the copyright revenue? What is the contribution of the copyright-based sectors to the economy and employment? You will find answers to these and other questions in the lecture given by Ms Elena Melvil, director on legal and financial issues of the Creative Industries Agency.

On-line broadcasting of the lectures

Venue for project events: Vyhod Media Center, Karl Marx Ave., 14, Petrozavodsk

Contacts: (814 2) 76-14-41




Photo: Yekaterina Krupnova